An Insider CEO's Guide to Finding the Right Philanthropic Match

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In the nonprofit world, the phrase, “we’ll do lunch” has its own meaning in the sense that “lunch” is code for “bring your checkbook.” You (the donor) and I (the nonprofit CEO) will enjoy a meal and then I’m going to pull out all the stops to prove to you why my charity deserves your organization’s financial support.

You might be invited to one of these lunches in the coming weeks, as charities make that year-end fund-raising push. The CEOs will have his (or her) spiel down pat. He’s polished. He even has a dollar figure in mind that he’d like to see you contribute. But eventually he’ll stop talking, and then it’s your turn to ask the questions. What you ask can help you determine the best use of your philanthropic dollar.

Here are the first three questions every courted donor should ask during The Lunch:

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C. Warren Moses, Former CEO