Brand Alcohol Names Dominate Popular Music: Study (8/29/13)

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Researchers at the Boston University School of Public Health and the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health examined the songs listed on Billboard Magazine’s most popular song lists from 2009-2011. Sorting them into four genres — urban, rock, pop and country — they analyzed the lyrics to more than 700 chart-topping songs.

Not surprisingly, 167 (23%) mentioned alcohol, and 46 of them even referenced a specific brand of liquor. Half of these “shout-outs” dropped Patron, Hennessy, Grey Goose and Jack Daniel’s by name.

FULL ARTICLE FEATURE: New York Times