Workshop Extras - Social Media

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What is social media?

Social media tools is to create and nurture a two way conversation between your community or group and its target audience.

When To Use Social Media

Social media tools allow you to open a dialogue with your audience that provides valuable and instantaneous feedback about your products and services. This information allows you to customize your approach to better suit the needs and concerns of your audience. 

Use Social Media Don't Use Social Media
When you want to convey certain types of information When you don't have a clear reason
When you audience can easily access it When your audience doesn't use it
When You want to start a discussion or gather feedback When you can't maintain or manage it


Top Lessons Learned from Using Social Media