Kids ask for light in best anti-smoking ad (11.21.13)
This is one of the best and most effective anti-smoking commercial presented in recent years. Produced by Ogilvy Asia in Thailand, proves to be more effective than the “shock and gross-out” method in the United States and Canada, where there are new graphic warnings on cigarette boxes and videos featuring ex-smokers with serious health problems?
Perhaps the fact that little kids were in the ad makes the message hit close to home. At the very least, they made the smokers stop to think about their bad habits. After all, none of the adults threw away the brochure, and most threw their cigarette away. Hopefully, more people around the world will be influenced by this advertisement.
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