Do TV Liquor Commercials Really Drive Kids to Drink? (2/7/13)

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Young teens seem to be more vulnerable with persuasive messages in television alcohol advertisements. According to HealthDay, the ads influence some young teens to drink more and experience drinking-related problems later in adolescence. The study found beer and liquor ads can promote drinking as early as seventh grade. The more exposure to ads the teens had, and the more they enjoyed watching them, the more alcohol they drank by 10th grade. Early drinking is associated with alcohol-related problems such as fighting or academic decline by 10th grade, the researchers note. Article feature: HealthDay


The findings appear in the journalPediatrics