Xbox 360 and Boys & Girls Clubs of America Team Up for First National Family Fitness Day

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Families nationwide encouraged to join the “DanceDanceRevolution” to promote healthy living

REDMOND, Wash. — May 6, 2008 — Microsoft Corp.’s Xbox 360 is teaming up with Boys & Girls Clubs of America (BGCA) to celebrate the first National Family Fitness Day on May 12. National Family Fitness Day is a free, fun-filled event designed to promote healthy and active lifestyles for children and families and the key fitness activity will be playing “DanceDanceRevolution UNIVERSE 2” on Xbox 360. To help encourage families to get involved, supermodel, health guru and mother of three Christie Brinkley and health expert and physician Dr. Carlon Colker will commence the activities at The Children’s Aid Society’s Dunlevy Milbank Center Boys & Girls Club in Harlem, New York.

On National Family Fitness Day, select Boys & Girls Clubs will participate in this after-school event by playing “DanceDanceRevolution UNIVERSE 2” on Xbox 360. This activity, coupled with healthy tips provided by Colker, serves as a way to show how families can connect with each other and exercise in a way that is fun. Also on this day will be a fun, collaborative competition among participating Boys & Girls Clubs aiming to reach the goal of 500 participants and 18,000 calories burned while playing “DanceDanceRevolution” on Xbox 360. Boys & Girls Clubs in Boston, Chicago, Dallas, Denver, Detroit, Las Vegas, Los Angeles, Miami, New York and Seattle will all join in to start a new revolution.

“We are proud to partner with Xbox 360 for National Family Fitness Day, which showcases the fact that getting fit can also mean having fun,” said Roxanne Spillett, president and CEO of BGCA. “Playing active games like ‘DanceDanceRevolution’ on Xbox 360 not only encourages kids to get in shape, but also helps bring families together and enhances Triple Play, our existing health and wellness program.”

“National Family Fitness Day is all about keeping kids and their parents active and healthy,” said Jeff Bell, corporate vice president of Global Marketing for the Interactive Entertainment Business at Microsoft. “Playing ‘DanceDanceRevolution’ on Xbox 360 is one of many ways families can get up off the couch and have fun together.”

“Making sure that my children stay active and healthy is my top priority,” Brinkley said. “My children and I love to find new and exciting ways to get up and get moving, and playing games like ‘DanceDanceRevolution’ on Xbox 360 lets my kids have fun and get fit at the same time. And I have to admit, I have a blast playing it too.”

Colker, who has trained top-tier professional athletes, recognizes the health benefits that “DanceDanceRevolution” on Xbox 360 can provide, and in addition, he offers the following health tips for families:

Shop healthy and cook at home. Buy fresh, perishable and unpackaged foods whenever possible. If ingredient contents sound too complicated, it’s probably not a healthy choice. Get the whole family involved in meal preparation. It can be fun time spent together, and it is certainly healthier than fast-food alternatives.

Check out your local community center. Places such as Boys & Girls Clubs of America offer great physical activities for children, including soccer, baseball, swimming and physical video gaming such as “DanceDanceRevolution” on Xbox 360. The supervision is top-notch and the cost is reasonable.

Keep tabs on your physical activities. Whether it’s having a family activity list on the refrigerator, or even setting the Family Timer on your Xbox 360 so that you know when you’ve hit your activity goal, keep track of your activities and reward progress.

Keep a structured bedtime. You can’t expect your kids to have an active lifestyle if they are tired all the time.

In a recent study, Mayo Clinic researchers found that children burned six times as many calories playing dance mat video games compared with sedentarily viewing television. More about National Family Fitness Day, the great health benefits of playing “DanceDanceRevolution” on Xbox 360, additional healthy family tips from Dr. Colker, and information on the Xbox 360 Family Timer and parental controls can be found at http://www.Xbox.com/familyfitness.

About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (http://www.bgca.org) has been changing and saving young lives, providing hope and opportunity for kids who need it most. Today, more than 4,000 Clubs serve some 4.8 million young people across the country and on U.S. military bases throughout the world. Known as “The Positive Place for Kids,” Clubs provide guidance-oriented character development programs on a daily basis for young people 6–18 years old, conducted by a full-time professional staff. In communities large and small, Clubs provide opportunities that positively impact lives and create the productive, caring citizens and leaders of tomorrow. Key Boys & Girls Club programs emphasize leadership development, education and career exploration, financial literacy, health and life skills, the arts, sports, fitness and recreation, and family outreach. According to a recent Harris survey of Club alumni, 57 percent believe the Club saved their life.

<
p>Triple Play is Boys & Girls Clubs of America’s national health and wellness program, created through support from The Coca-Cola Company and Kraft Foods Inc., and is designed to improve young people’s knowledge of healthy habits, good nutrition and physical fitness; increase the numbers of hours per day they participate in physical activities; and strengthen their ability to interact positively with others and engage in healthy relationships.

About “DanceDanceRevolution UNIVERSE 2”
The dancing universe expands further on Xbox 360 with “DanceDanceRevolution UNIVERSE 2.” Exclusively designed for Xbox 360, “DanceDanceRevolution UNIVERSE 2” has true universal appeal with multiple options and settings for players of all skill levels, cool smash-hit songs and exclusives, and robust online and offline support. More information can be found on
www.konami.com.

About Konami
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami’s titles include the popular franchises Metal Gear Solid, Silent Hill and Castlevania, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation, the parent company of Konami Digital Entertainment, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami Digital Entertainment, Inc. can be found at
www.konami.com.

About Xbox 360
Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at
http://www.xbox.com/xbox360.

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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For more information, press only:
Kelly Phoebus, Taylor for Microsoft, (212) 714-5739, kphoebus@taylorpr.com
Adam Fenton, Bender/Helper Impact for Konami, (212) 689-6360, adam_fenton@bhimpact.com
Angela Richmond, Boys & Girls Clubs of America, (404) 487-5813, arichmond@bgca.org

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