Share in the Holiday Spirit at 23rd Annual Miracle on Madison Avenue

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New Yorkers Shop to Benefit Children’s Health

Tamara Tunie of Law & Order: SVU to Chair Event and Attend Opening Ceremony

Ellen Lubell, The Children’s Aid Society – (o) 212-949-4938, (c) 917-854-6864
Emily Crossan, The Children’s Aid Society – (o) 917-286-1548, (c) 201-344-5742

Sunday, December 6, 2009
Noon – 5:00 p.m.

Madison Avenue between 57th and 86th Streets
New York, NY

Law & Order: SVU actress and Miracle on Madison Avenue event Chair Tamara Tunie will kick off the opening ceremony at noon.

The Children’s Aid Society’s Miracle on Madison Avenue, presented by The Bank of New York Mellon, is an annual charity shopping event that brings together leading luxury retailers, restaurants and galleries on New York’s famed Madison Avenue in support of New York’s children in need.

On December 6th, approximately 100 participating establishments on Madison Avenue will donate 20 percent of the day’s sales to The Children’s Aid Society’s health care programs. This year marks the 23rd anniversary of Miracle, a true New York City tradition.

For more information, please visit

The Children’s Aid Society ( was founded in 1853. It is one of the nation’s largest and most innovative non-sectarian agencies, serving 150,000 of New York’s neediest children and their families with a network of services that includes community schools, neighborhood centers, camps, adoption and foster care services, arts programming, teen pregnancy prevention, education, health and recreation. The Children's Aid Society is a founding member of the Boys & Girls Clubs of America and the vast majority of Children’s Aid sites are Boys & Girls Clubs. For more information, please call 212-949-4938 or email

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