Prudential's New York Agency Joins Forces with ALPFA and Children's Aid to Host Second Annual Bikes for Kids Event

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Media Advisory - December 3, 2007

Contact:
Janet Gillespie
973-802-8012
janet.gillespie@prudential.com

What:
Bikes for Kids
Prudential’s New York Agency, the NY Chapter of the Association of Latino Professionals in Finance and Accounting (ALPFA) and The Children’s Aid Society, a non-profit children’s services group, are joining forces again this year to sponsor the second annual Bikes for Kids program for New York City-area underprivileged children.

During the event, approximately 100 children will learn proper bike safety from volunteers, including the importance of wearing a helmet and general safety guidelines. But the best part of the day will happen near the conclusion when the children are surprised with new bikes, unveiled as gifts for them to take home!

In addition to the safety tips, the children will enjoy activities including games, face-painting and food.

Who:
Children from Children’s Aid Society’s programs who wrote essays and drew pictures about bike safety and were chosen for their good behavior and attendance. Their parents will also be joining them at the event.

The event will be hosted by Athan Vorilas, managing director of The New York Agency, and The Children's Aid Society’s Scott McLeod.

50-60 volunteers from The New York Agency, ALPFA and The Children’s Aid Society.

When:
Saturday, December 8, 2007
10:00 am – 1:00 pm
The new bikes will be unveiled at approximately 12:30 pm.

Where:
The Children’s Aid Society’s Dunlevy Milbank Center
14-32 West 118th Street, between Lenox and Fifth Avenues
Harlem, New York

Background:
Last year, in an effort to give back to the community, Athan Vorilas, managing director of The New York Agency with The Prudential Insurance Company of America, headquartered in Newark, NJ, reached out to NY Chapter of the Association of Latino Professionals in Finance and Accounting (ALPFA), Bike NY, and The Children’s Aid Society to coordinate and kick-off the first annual Bikes for Kids event. The effort raised over $10,000—enough for 77 bikes, which exceeded their goal of raising enough for 50 bikes. The event was a huge success. “When the new bikes were unveiled, it was heart-warming to see the smiles on the children’s faces and gratifying to know that we helped put them there,” said Vorilas. This year 100 bikes will be given away.

The Children’s Aid Society was founded in 1853. It is one of the nation’s largest and most innovative non-sectarian agencies, serving more than 150,000 of New York’s neediest children and their families with a network of services that includes community schools, neighborhood centers, camps, adoption and foster care services, teen pregnancy prevention, education, health and recreation. For more information, please call 212-949-4938 or visit www.childrensaidsociety.org.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $637 billion of assets under management as of September 30, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.

IFS-A141187, Ed. 12/2007

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