Minyanville and The Children's Aid Society Join Forces to Promote Financial Literacy

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Jennifer Handshew / Mary-Elisabeth Ghanem
DiGennaro Communications
jen@digennarony.com / maryliz@digennarony.com

Ellen Lubell/Emily Crossan
The Children’s Aid Society
ellenl@childrensaidsociety.org / emilyc@childrensaidsociety.org

New Partnership Will Use the MinyanLand Virtual Community and Gaming Site to Teach Children the Importance of Earning, Saving, Spending and Giving

New York, April 23, 2008 – As part of April’s National Financial Literacy Month, Minyanville Publishing and Multimedia (www.minyanville.com), a leading financial media company, will launch a partnership with New York City’s largest and most innovative child and family services provider— The Children’s Aid Society (www.childrensaidsociety.org) – to spread its message of financial literacy to children.

On April 23, Minyanville will bring its virtual community and game site, MinyanLand (http://minyanland.com) to 8-10-year-olds at Children’s Aid’s Frederick Douglass Center in upper Manhattan. The web site will teach children the importance of earning, saving, spending and giving through fun, interactive games and activities.

Also on this date, a column about the “business of giving” by Children’s Aid’s CEO, C. Warren Moses, will debut on the Minyanville website.

“Many families come to The Children’s Aid Society looking for tools to help their children lead richer, more productive lives,” said Moses. “MinyanLand is free and available to anyone who can go online with a computer. The financial literacy tools available on MinyanLand will give our children accessibility to knowledge they can use for a lifetime.”

Moses will be joining Minyanville’s talented list of contributors with his bi-weekly column. In each column, Moses will share his insights on the non-profit world with Minyanville readers. “Partnering with Minyanville allows Children’s Aid to bring the right resources to the children we serve and allows us to bring relevant information about the charitable world to Minyanville users,” he said.

For 155 years, The Children’s Aid Society has served New York City’s neediest children and their families. Its programs provide assistance to children as they grow, with a wide range of services — from health care and academics to sports and the arts.

"Today's economic conditions demand that we educate our future generations to become financially responsible adults," said Todd Harrison, founder and CEO, Minyanville. “Children's Aid Society will enable us to effect positive change through financial understanding in a fun and engaging way."

The Children’s Aid Society was founded in 1853. It is one of the nation’s largest and most innovative non-sectarian agencies, serving over 150,000 of New York’s neediest children and their families with a network of services that includes community schools, neighborhood centers, camps, adoption and foster care services, teen pregnancy prevention, education, health and recreation. For additional information, please call (212) 949-4938 or visit www.childrensaidsociety.org.

Minyanville is an innovative media company that creates branded content to entertain and educate audiences about the world of finance. Led by a cast of animated "Critters" – including Hoofy the Bull and Boo the Bear – Minyanville uses "infotainment" to highlight the need for better financial understanding. Targeting a variety of segments – from kids to the most sophisticated investors – Minyanville reaches its audiences through their website (www.minyanville.com) and content distribution deals with Yahoo! Finance, T.D Ameritrade, Dow Jones MarketWatch, Bloomberg and others. For more information, please visit Minyanville at www.minyanville.com.