The Children's Aid Society's New Heights Hoop Challenge to Benefit Its Student-Athlete Program

Contact:
Ellen Lubell, 212-949-4938 or 917-854-6864
Dina Basin, 917-286-1548 or 718-288-7174

WHEN:
Saturday, June 21, 2003
Tournament: 9:00 a.m. to 3:00 p.m.

Post-game party:
Begins at 3:00 p.m.
The tournament will be followed by “Pier Pressure,” a party on the Hudson with food, drinks and dancing featuring the jazz/funk/soul sounds of the world famous Groove Collective.

WHERE:
Basketball City at Pier 63 – West 23rd Street and West Side Highway

WHAT:
The New Heights Hoop Challenge, presented by Mountain Dew Code Red, features a 3-on-3 men’s and women’s tournament, a Youth Showcase game and the “$10,000 ¾ Court Shot,” a one-time shot open to raffle winners. The day’s events will help raise funds for The Children’s Aid Society’s New Heights Student-Athlete program.

One hundred percent of the money raised at this event will benefit The Children’s Aid Society’s New Heights program. Founded in 2000, this year-round program was developed by The Children’s Aid Society to promote self-discipline, leadership, academic excellence and personal development in New York City youth.

WHO:
All amateur athletes are welcome to participate. Register at www.childrensaidsociety.org/nhhc or call 212-949-4936.

Len Elmore, ESPN analyst and NBA veteran and Sue Wicks, WNBA veteran, will chair the tournament and be on hand to show their support.