Share in the Holiday Spirit at 24th Annual Miracle on Madison Avenue

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Ellen Lubell, (w) 212-949-4938, (c) 917-854-6864,
Emily Crossan, (w) 917-286-1548, (c) 201-344-5742,

New Yorkers Shop to Benefit Children’s Health

Tamara Tunie of Law & Order: SVU to Chair Event and Attend Opening Ceremony

Sunday, December 5, 2010
Noon – 5:00 p.m.

Madison Avenue between 57th and 86th Streets
New York, NY

Law & Order: SVU actress and Miracle on Madison Avenue event Chair Tamara Tunie will kick off the opening ceremony at noon.

The Children’s Aid Society’s Miracle on Madison Avenue, presented by BNY Mellon, is an annual charity shopping event that brings together leading luxury retailers and restaurants on New York’s famed Madison Avenue in support of New York’s children in need.

On December 5th, approximately 75 participating establishments on Madison Avenue will donate 20 percent of the day’s sales to The Children’s Aid Society’s health care programs. This year marks the 24th anniversary of Miracle, a true New York City tradition.

The Miracle on Madison Avenue Benefit Committee includes Christy Ferrer, BNY Mellon Chairman and CEO Robert Kelly, Debi Mazar, and Isabel and Ruben Toledo.

For more information, please visit

The Children’s Aid Society is an independent, not-for-profit organization established to serve the children of New York City. Our mission is to provide comprehensive support for children in need, from birth to young adulthood, and for their families, to fill the gaps between what children have and what they need to thrive. Founded in 1853, it is one of the nation’s largest and most innovative non-sectarian agencies, serving New York’s neediest children. Services are provided in community schools, neighborhood centers, health clinics and camps. For additional information, please call 212-949-4938, email, or visit

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