The Children's Aid Society Launches Redesigned Website

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Contact:
Ellen Lubell, (w) 212-949-4938, (c) 917-854-6864, ellenl@childrensaidsociety.org
Emily Crossan, (w) 917-286-1548, (c) 201-344-5742, emilyc@childrensaidsociety.org

NEW YORK- September 10, 2010 - The Children’s Aid Society is pleased to announce the launch of our newly redesigned website at childrensaidsociety.org. The site has been updated with a fresh modern look and a new homepage which seamlessly integrates bold headlines and large images to showcase our programs and services for New York City’s children in need.

The Children’s Aid website is a multimedia destination, offering information about our programs and a news and press section on issues impacting New York City’s neediest children. The site was redesigned to position Children’s Aid at the forefront of online fundraising and ensure current supporters and new friends have a web experience that matches our reputation as a dynamic, vital leader in children’s services. The new website is designed to encourage donations, strengthen the Children’s Aid brand, quickly incorporate changing technologies, and foster useful, meaningful connections between web visitors, donors and Children’s Aid.

“We are thrilled that this website upgrade allows us to better share information with parents, students, funders, policymakers, the press and the public,” said Richard Buery, President and CEO of The Children’s Aid Society.

The redesigned site uses Web 2.0 functionality to integrate our blog, social media efforts, videos and podcasts directly into our program pages which truly brings the work we do to life! The architecture and design of the new site assembles all our programs under one umbrella, improving our search engine ranking and most importantly, delivering a homepage that will more effectively communicate our mission and outcomes.

For more information, please visit www.childrensaidsociety.org.

The Children’s Aid Society is an independent, not-for-profit organization established to serve the children of New York City. Our mission is to provide comprehensive support for children in need, from birth to young adulthood, and for their families, to fill the gaps between what children have and what they need to thrive. Founded in 1853, it is one of the nation’s largest and most innovative non-sectarian agencies, serving New York’s neediest children. Services are provided in community schools, neighborhood centers, health clinics and camps. For additional information, please call 212-949-4938, email ellenl@childrensaidsociety.org, or visit www.childrensaidsociety.org.

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