2009 Miracle on Madison Avenue Kicks Off the Holiday Season with Shopping for a Good Cause

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Event Chair Tamara Tunie of Law & Order: SVU to Attend Opening Ceremony

Shoppers and Merchants Provide Health Care for Children in Need

Emily Crossan, 917-286-1548, emilyc@childrensaidsociety.org
Ellen Lubell, 212-949-4938, ellenl@childrensaidsociety.org

New York, NY – On Sunday, December 6th, 2009 New Yorkers will shop with their hearts to help New York children in need at Miracle on Madison Avenue, presented by BNY Mellon and benefiting The Children’s Aid Society’s health care services for children (www.miracleonmadison.org). Law and Order: SVU actress and Miracle on Madison Avenue Chair, Tamara Tunie, will assist the CEOs of BNY Mellon, Robert P. Kelly, and The Children’s Aid Society, Richard Buery, at the ribbon-cutting at noon.

Miracle on Madison Avenue is the charity shopping event that kicks off the holiday season each year in New York and brings together leading luxury retailers and shoppers on the Avenue, all to benefit New York City children. From noon to 5:00 p.m., over 75 participating Madison Avenue establishments between 57th and 86th Streets will donate 20 percent of the day’s sales to The Children’s Aid Society’s health care programs.

Tamara Tunie has lent her time, energy and talent to Miracle for four years, the past two as Chair of the event. “I am proud to once again serve as Chair of The Children’s Aid Society’s Miracle on Madison Avenue, a festive shopping event that brings out everyone’s holiday spirit while helping children in need,” said Tunie. “There’s nothing like the feeling of getting the perfect gift for someone special – unless it’s the feeling that you’re also helping New York City's kids! In these economic times, it is more important than ever to make sure that children have access to health care and other necessities, and shoppers on Madison Avenue can help Children’s Aid provide these services. That’s why I love being involved in The Children’s Aid Society’s Miracle on Madison Avenue! I hope to see everyone on ‘The Avenue’ on December 6th!”

Actress and recent Dancing with the Stars contestant Debi Mazar is once again serving on the Honorary Committee.

Miracle on Madison Avenue has been generously underwritten by BNY Mellon, the event’s presenting sponsor for the past six years.

On December 6, Madison Avenue will be closed to traffic from 66th to 72nd Streets, the only day of the year that the Avenue is closed. A Hospitality Tent will offer tastings from The Carlyle, a luxury raffle, wreaths for sale, and live musical performances on the hour, from noon to 5 p.m.

This is the 23nd annual Miracle on Madison Avenue. The event was created in 1987 by Martha Dupee and Noonie Marx, co-founders of the Madison Avenue Fund for Children. Since its inception, Miracle on Madison Avenue has raised over $7.3 million for charity.

The Children’s Aid Society (www.childrensaidsociety.org), founded in 1853, is one of the nation’s largest and most innovative non-sectarian agencies, serving New York’s neediest children and their families with a network of services that includes community schools, neighborhood centers, camps, adoption and foster care services, arts programming, teen pregnancy prevention, education, health and recreation. The Children's Aid Society is a founding member of the Boys & Girls Clubs of America and the vast majority of Children’s Aid sites are Boys & Girls Clubs. For more information, please call 212-949-4938 or e-mail ellenl@childrensaidsociety.org.

Miracle on Madison Avenue
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