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The 24th annual Miracle on Madison Avenue presented by The Bank of New York Mellon was held on Sunday, December 5, 2010 and drew crowds of festive shoppers to the avenue. Over 100 participating Madison Avenue establishments generously contributed 20% of the day’s sales to The Children’s Aid Society’s health care programs.

The 23rd Annual Miracle on Madison Avenue presented by BNY Mellon on Sunday, December 6, 2009 was a shoppers’ paradise.

The 22nd annual Miracle on Madison Avenue presented by The Bank of New York Mellon was held on Sunday, December 7, 2008 and drew crowds of festive shoppers to the avenue.