Miracle on Madison A Success Once Again

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The brisk winter wind did not keep shoppers away on the morning of the 24th Annual Miracle on Madison Avenue on Sunday, December 5th! The pre-event shoppers brunch was held this year at the Jimmy Choo boutique on Madison Avenue and was attended by event Chair and Law and Order: SUV star Tamara Tunie; Bob Kelly, CEO of presenting sponsor BNY Mellon; Matthew Bauer, the President of the Madison Avenue BID; Richard Buery, President and CEO of The Children’s Aid Society and many Children’s Aid staff and supporters. Speeches by Mr. Buery and Mr. Kelly reminded us all that aside from the enjoyment, the day’s shopping would be a tremendous benefit to Children’s Aid health services, which ensure full health care access and preventative care to the neediest children and families of New York City.

This year’s ribbon cutting featured some new faces including The Children’s Aid Society’s new Chairman Mark M. Edmiston and New York City’s Comptroller John C. Liu. The ribbon cutting was the kick-off of the day’s true mission: Shopping! Miracle shoppers up and down the Avenue easily found the 84 participating retailers who were donating 20% of the day’s sales. Those who did not know which shop to hit first were all ears at the “Miracle LYSST”, a holiday gift giving presentation by Lyss Stern of Divalysscious Moms.

The day also featured entertainment by The Pipes of Christmas, presented by the Clan Currie Society, music from The Labor of Love Ensemble, rhythmic performances from COBU, Inc., and joyful sing-a-longs with Figgy Puddynge. Cheerful volunteers and our very own Frosty The Snowman handed out free samples of Lindt Chocolate, Orbit Gum and InStyle Magazines.  

This year’s Miracle Sunday was a wonderful success thanks to the hundreds of volunteers, supporters and shoppers who stood up against the bitter cold air to help New York City’s neediest children and families.