23rd Annual Miracle on Madison Avenue was a Shoppers’ Paradise

Sunday, December 6, 2009

The 23rd Annual Miracle on Madison Avenue presented by BNY Mellon on Sunday, December 6, 2009 was a shoppers’ paradise. Fortunately, Saturday’s wind and rain blew over and Miracle Sunday was a glorious sunny day of guilt free shopping.

The day kicked off with brunch at Calypso which was attended by Tamara Tunie, who stars as the Chair of Miracle and the medical examiner on Law and Order: SVU; Robert Kelly, Chairman and CEO of BNY Mellon; Matt Bauer, President of the Madison Avenue BID; Richard Buery, President and CEO of The Children’s Aid Society; and several Children’s Aid supporters who pledged to shop till they drop. There were passionate speeches and hearty thanks to all who have helped put the 23rd Annual Miracle on Madison Avenue together. At noon, the party headed outside for the ribbon cutting ceremony which officially kicked off the day of festivities.

Shoppers on Madison Avenue from 57th to 86th Streets were greeted by balloons and signs outside shops indicating participation. A total of 77 caring retailers agreed to generously donate 20% of the day’s sales to Children’s Aid health services which ensure full health care access and preventative care to the neediest children and families of New York City.

There was a flurry of activity up and down the Avenue. CBS-FM Radio played holiday music, volunteers from our newest community school, the High School for Excellence and Innovation in Washington Heights, expertly sold raffle tickets to shoppers, and volunteers handed out samples of Glowelle® Beauty Supply Drink, M&M’S® BRAND Premiums Chocolate Candies and Mini Babybel® Cheeses.

Under the hospitality tents, still more volunteers decorated and sold festive holiday wreaths and Children’s Aid teens sold holiday cards that they had designed. Also, under the heated tents The Carlyle Restaurant held a food tasting. This year’s butternut squash soup and hot apple cider were divine and certainly hit the spot!

Lively musical performances included step dancers and a fiddler from The Pipes of Christmas presented by the Clan Currie Society; gospel music from The Labor of Love Ensemble, rhythmic performances from COBU, Inc., and a capella music from Figgy Puddynge.

Once again, Miracle Sunday turned into the perfect December day for holiday shopping. To our generous sponsors and retail partners, the thousands of shoppers and hundreds of volunteers who braved the cold and came out to support Miracle and children in need, we’d like to extend a heartfelt thank you for making this year’s Miracle on Madison Avenue a wonderful success.