BNY Mellon: A Legacy of Steadfast Support
Corporate support for the work of The Children’s Aid Society (CAS) is essential to effecting positive change in the lives of children and families struggling with poverty. BNY Mellon’s support of Children’s Aid is unique because it has been steadfast for more than 150 years. Initially, serving CAS with financial services, BNY Mellon’s support soon developed into a long-term collaborative relationship that has spanned an ocean of time, helping countless youth and families.
Today, BNY Mellon’s support of Children’s Aid takes many forms including program support, in-kind donations, as well as dedicated volunteers who believe in CAS’s mission and programs. In addition to the firm’s generous financial contributions, BNY Mellon has made in-kind contributions that include museum experiences, warm winter coats and even back-to-school supplies for youngsters. These important contributions really help children to grow and succeed. And, BNY Mellon’s support hasn’t stopped there.
In the fall of 2010, nearly 250 BNY Mellon volunteers carried out several community service projects benefiting children in East Harlem and bringing holiday cheer to families. At the Dunlevy Milbank Center, volunteers helped distribute winter coats to children in need. They organized a special Halloween Party at the East Harlem Center, giving children a chance to participate in safe activities. BNY Mellon volunteers served as cheer-givers at last year’s Miracle on Madison Avenue, an event that raises awareness for CAS and its important work during the holiday season.
The impact of this kind of support is immeasurable.
For example, BNY Mellon’s “Powering Potential” initiative helps our Next Generation Center connect young people in foster care to academic resources, life coaching and job readiness supports to increase their future employability. The initiative equips youth with skills and confidence to develop a vision for the future that includes higher education. The combination of strong financial, program and volunteer support helps improve the outlook for so many children with the odds stacked against them.
In recognition of its outstanding legacy of corporate support and its innovative approach to addressing critical societal issues while also helping The Children’s Aid Society keep its promise to children and families in poverty, BNY Mellon will be presented with the first-ever CAS Corporate Leadership Award at the CAS inaugural gala on Wednesday, October 12, 2011.