IT has been decades since American consumers could watch cigarette commercials, which once filled the airwaves with pitches for brands like Camel, Chesterfield, Kool, Lucky Strike, Pall Mall, Viceroy and Winston. Now, they can watch cigarette spots again, to an extent: the smokes being advertised are electronic rather than made from tobacco.
Marketers of e-cigarettes are introducing campaigns that echo the traditional appeals for tobacco cigarettes in both content and media placements.
