The Children's Aid Blog

From the Associates Council: The Brains Behind Emerald City

Email Twitter Facebook Stumble Upon Digg | More |

Last week I wrote about the tremendous courage the not-so-cowardly lions on the Emerald City team have shown in recruiting corporate sponsors and raffle prize donors. In this second post in the series, I’ll turn to the Scarecrow -- which is to say, some of the brains behind our event. I’m thinking in particular about our Logistics and Marketing committees, who’ve been managing the planning and publicity details on a daily basis for nearly four months.

Rebecca Steuer and Anjali Kar, who also work together at an advertising technology company, started down the yellow brick road early on as chairs of the Logistics Committee. With extensive experience with large-scale events, Rebecca and Anjali have thought through every aspect of the night itself, from the flowers on the tables (can you guess what they’ll be?) to the presentation and program to the precise balance of hors d’oeuvres and desserts.

These two have masterfully coordinated with the venue, the David Rubenstein Atrium at Lincoln Center, the caterer, ‘wichcraft, and our beneficiary, Go!Healthy to put together an event to remember. Thanks to Rebecca and Anjali, we’ll be welcoming a renowned guest speaker, Tanya Steel, in addition to a handful of star chefs from Go!Healthy who’ll be demonstrating one of their favorite healthy recipes.  I could go on and on, but I’d rather not spoil the surprise and excitement of attending the event itself. You’ll just have to join us to see it yourself!

And that’s where Marketing comes in. It’s taken some big brains and focused dedication to get the word out about Emerald City and make the case for coming to the loveliest event of the charity season (if I do say so myself). Marketing the Associates Council spring fundraiser has come a long way since we first started throwing this event three years ago -- thanks in large part to the Communications team at CAS, led by Anthony Ramos. With their support, the Emerald City volunteers developed a full communications plan as well as all the public-facing content.

My co-chair Sara Grace Moss took the lead on the press release, and we were lucky enough to have a PR professional, Ali Rotondo of Edelman, driving social media efforts and writing six weeks’ worth of posts for three different social pages. Nathaniel Soria, a talented graphic designer by trade, created the entire creative concept for Emerald City, which combines art nouveau with Manhattan chic. This year’s invitation is truly a masterpiece, and Nathaniel will even be animating it for display on the media board at Lincoln Center. He was also the mastermind behind  Finally, with these blogs, I personally have been trying to bring all the fun we’re having to life, and I hope I’ve given you a sense of the Associates Council spirit and the level of commitment we have on our terrific committee.

So, to all the Scarecrows out there: get smart and buy a ticket to Emerald City today!  

- Giuliana Vetrano, Co-Chair, Spring Event Committee

Rhinelander Children’s Center Hosts “Garden of Lights” Event

Email Twitter Facebook Stumble Upon Digg | More |

On April 24, the Rhinelander Children’s Center will hold its annual “Garden of Lights” fundraiser at the beautiful Battery Gardens in downtown Manhattan. Rhinelander, a premier Upper East Side resource offering arts, education and recreational programs, will celebrate with a buffet and cocktails, as well as an auction and a raffle. Proceeds from the evening will benefit Rhinelander’s Saturday Program for deaf and hard-of-hearing youth–New York City’s only free weekend program of its kind–and our scholarship fund for low-income families.

This year, Garden of Lights will recognize Rhinelander’s Alicen Harrad, After-School Director, and Ellen Santoro, Early Childhood Program Director. Together, they have dedicated over 40 years to nurturing thousands of children through superb educational and arts programming.

Please view our full invitation, or contact Sydney Rose at or 212-876-0500 for ticket purchases. See you there!

NYC Holds Awards Ceremony for Early Head Start Parents

Email Twitter Facebook Stumble Upon Digg | More |

On April 17, New York City Children's Services Division of Early Care and Education hosted the 2013 City-wide Head Start Policy Council Installation and Award Ceremony.  The event honored New York City parents who have committed to sitting on the ACS Parent Board as representatives for the children and families in Head Start programs.  In her welcome, Deputy Commissioner Myung Lee applauded the parents for their dedication and commitment to making programs better not only for their own individual children, but for the 20,000 children benefiting from Head Start services overseen by the City.  Dr. Geoffrey Canada, the President and CEO of the Harlem Children's Zone, was the keynote speaker and further underscored the inspiring efforts of the parents for ensuring that Head Start children are provided with the support and services necessary to have a path out of poverty and into a successful future. The Children's Aid Society commends our parent representative, Ms. Takiyah Tinsley (pictured here with Commissioner Lee and Dr. Canada), who was honored at the event for her commitment to representing Children's Aid's Head Start children and families at the city level.

Written by Moria Cappio

From the Associates Council: Courage – Sponsorship and Raffles

Email Twitter Facebook Stumble Upon Digg | More |

The Wizard of Oz is not only a quest for the Emerald City. It’s also a search for a brain for the Scarecrow, a heart for the Tin Man, and courage for the Cowardly Lion.

A whole lot of brains, heart, and courage have gone into planning the Associates Council’s Emerald City fundraiser on May 8, and as co-chair of the event committee, I’d like to recognize some standout members in a series of blog posts. In this first one, I’ll highlight some serious courage on the committee’s sponsorship and raffle teams. (Stayed tuned for the Brains and Heart posts in the next few weeks.)

It takes real guts to ask companies to support our event and our cause, and AC president Jenn Gallivan has delivered in a big way. Jenn brought in three of our four sponsors: Goldman Sachs, Scotiabank, and Trident Investment Management. Trident has been a sponsor every year since we started throwing this fundraiser in 2011, and Scotiabank and Goldman are both joining us for the second time. We are deeply grateful for their support, and very lucky to have Jenn as our president.

We'd also like to thank our fourth sponsor, Edelman, and its CEO Richard Edelman in particular.  Richard is also a CAS board member and the one who got me involved with CAS in the first place. I'm thrilled Edelman is contributing to Emerald City.  The spring committee is fortunate enough to include Ali Rotondo, an Account Supervisor at this leading public relations firm who has been instrumental coordinating the sponsorship. Sponsors are critical to the event’s success--without them, Emerald City would barely be possible--and their generosity translates directly into a positive impact on Go!Healthy.

Beyond sponsorship, I’d like to give a shout out to Maxi Adamski and Alexandra Cannon, who have pounded the sidewalks of New York to collect an incredible array of unique and enticing raffle prizes, from a golf outing to cooking lessons to private shopping parties. Maxi and Alexandra are managing the raffle for the second year in a row, and we are constantly impressed with their boldness in going after the best prizes out there. Moreover, the raffle has been a full team effort: several of the prizes have come in through members’ personal contacts, as well. To hear more details about the raffle prizes, follow the AC on Facebook.

And don’t be cowardly -- buy your Emerald City event ticket, or just your raffle tickets, now. Even if you can’t make the party, you could still win a prize.

- Giuliana Vetrano, Co-Chair, Spring Event Committee

Foster Care and Disconnected Youth: A Way Forward for New York

Email Twitter Facebook Stumble Upon Digg | More |

On December 1, 2011, the Community Service Society of New York and The Children’s Aid Society convened over 200 local and national experts, policymakers, service providers and advocates to discuss the issues faced by older youth in foster care and strategies to prevent and address their disconnection from anchor social institutions like school, work and family. This report highlights and further develops the issues raised at the forum, recommends policy directions and discusses successful program models that address the many challenges facing aging-out youth who become disconnected.

For many young people, the transition from teen to independent adult is a gradual process that extends into their mid- to late 20s, with financial and emotional support from family. Most youth make it, but a significant number don’t—and so they become disconnected. Youth who age-out of foster care have the hardest time getting on their feet, and without family to rely on, the odds of success are against them.  But investments in the futures of these young people can result in significant benefits to them and to society.

To read more download the complete Foster Care and Disconnected Youth: A Way Forward for New York report.

Fannie Lou Holds Its First Student Opportunity Fair

Email Twitter Facebook Stumble Upon Digg | More |

With the end of the school year approaching, students at Fannie Lou Hamer Freedom High School, a Children’s Aid community school, spent the day yesterday exploring exciting options for the summer. Ninth- through twelfth-graders attended the high school’s first student opportunity fair, where staff from various organizations and programs gathered to recruit applicants. Graduating seniors were able to chat with representatives about job and college scholarship opportunities, while ninth- through eleventh-graders checked out summer arts, education, college readiness and leadership programs.

The Children’s Aid Society had several tables at the fair. Our Summer Youth Employment Program coordinators helped high school students apply for various summer positions in nonprofit, government and private sectors, giving them a valuable head start in their careers. Students also spoke with Children’s Aid staff from Hope Leadership Academy, a program where students train to become community and peer leaders, and Teen Health Services, where students learned about our different support systems offered in the Bronx community.   

Third Annual Fitness Jamboree Hosted by The Associates Council

Email Twitter Facebook Stumble Upon Digg | More |

Late last month, the Associates Council (AC) of The Children’s Aid Society hosted its third annual Fitness Jamboree at the Milbank Center. Nearly 80 children in grades 2 through 7, who are part of the Saturday “Study Now, Play Later” program, joined 20 members of the AC for a series of fun fitness workshops.

Throughout the morning and afternoon, AC members joined groups of kids as they rotated through hands-on workshops led by community and AC volunteers.  They were on hand to encourage the children’s participation, model good sportsmanship and serve as cheerleaders as some of the children engaged in activities that they have never done before. 

A total of eight workshops were offered: four in the morning shift and four in the afternoon.  They included basketball, Zumba, gymnastics, martial arts, soccer, fitness drills, step and aerobics.

“The Fitness Jamboree has become one of our most fun-filled and anticipated volunteer events of the year,” said Assistant Director of Volunteer Services Malia Poai, who organized the event. “We’re grateful that the Associates Council has taken ownership of this fun day and that they bring their A-game with them. It was clear that both the children and AC members alike had an invigorating and exciting day together.”

Members of the AC helped with event planning, securing items for goody bags (given to the kids after the event concluded), helping to arrange some of the facilitators for the workshops and donating fruit and water for the event’s lunch.  Other donations included t-shirts and healthy snacks. 

“We focus on enhancing the physical as well as the mental development and social interaction of our clients,” said Kelsey Stevens, Children’s Aid’s director of sports, recreation and fitness. “The excitement of the tumbling, the dance moves, the soccer, basketball drills, and martial arts really exemplified that physical activity is important for everyone and that it can be a lifelong pursuit!”

New Report: Developing a Social Impact Bond

Email Twitter Facebook Stumble Upon Digg | More |

The Children's Aid Society recently announced the release of a new report, “Developing a Social Impact Bond: Lessons from a Provider.”

Social impact bonds are an innovative method to finance promising programs that tackle social problems while also saving the government money. With a grant from the Rockefeller Foundation, Children's Aid began exploring how this innovative financing mechanism could be used to scale up some of its interventions for low-income children in New York City.

This paper outlines the steps Children's Aid followed and the lessons we learned in the process of developing several concepts for social impact bonds.

We hope that sharing our experience will help service providers and government agencies better plan and sustain their programs, through social impact bonds and other outcomes-based financing mechanisms. The result will be improved services for children and families in need, more effective government and healthier communities.

Read the report here.

From the Associates Council: “Emerald City” Announces Special Guest Tanya Steel, Editor-in-Chief of

Email Twitter Facebook Stumble Upon Digg | More |

With the countdown to “Emerald City” underway, we’re announcing programming details here first!

We’re thrilled to have Tanya Steel on board as our special guest. As editor-in-chief of and, and best-selling author of Real Food for Healthy Kids, Tanya has a philosophy for teaching children to cook (and love) ‘real’, healthy food that aligns perfectly with our mission.

What’s more, she recently worked with Michelle Obama to create a state dinner for kids at the White House. One lucky winner from each state—each of whom entered an original recipe into a national contest—earned a trip to DC to attend. We’ll have to help our Go!Healthy chefs create recipes for this year's contest, which is launching soon. Check here for details!

At our event, a few of our fifth grade chefs will participate in a cooking demonstration, creating an Epicurious bruschetta and crostini recipe and handing out samples along with Tanya! They can’t wait to meet our guests and show off what they’ve learned through our program. And we know this special feature will give guests a taste of just how far their scholarship donations really go.

Thanks to Stefania Patinella for helping to whip this up! And by the way, for more on Stefania and Epicurious, check out a recent feature on Kids in the Kitchen and interview with Stefania.

--Rebecca Steuer, Logistics Co-Chair, Spring Event Committee

From the Associates Council: Turn on the Technicolor

Email Twitter Facebook Stumble Upon Digg | More |

Remember the moment when Dorothy wakes up after the tornado, opens the door and finds herself in Munchkinland? Imagine seeing all that color at a time when almost every movie was black and white, and televisions didn't even exist. The Wizard of Oz is a paradigm of the Technicolor era, and despite the common misconception that it was colorized decades later, the 1939 film was originally and intentionally shot in sepia (Kansas) and Technicolor (Oz).

You can bet our Emerald City event on May 8 will be fully colorized, and today we're excited to release our beautiful, multi-chromatic, multi-layered invitation. We on the Associates Council have Nathaniel Soria to thank for his dedicated, after-hours work on this glorious design. A professional designer, Nathaniel is a longtime member of the AC Executive Committee and the talent behind a lot of our marketing activities. And get this: he moved to New York from Kansas (City).

Haven't found your invitation in your inbox or mailbox yet? Email Malia Poai at to be added to our official mailing list, or just buy your ticket now at

Giuliana Vetrano, Co-chair, Spring Event Committee