Children’s Aid Miracle on Madison Avenue a Resounding Success

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Despite rain and snow the day before, the 2009 Miracle on Madison Avenue event was a huge success! The day kicked off with brunch at Calypso St Barth which was attended by event Chair and Law and Order: SUV star Tamara Tunie, Bob Kelly, CEO of presenting sponsor BNY Mellon, Matthew Bauer, the President of the Madison Avenue BID, Richard Buery, President and CEO of The Children’s Aid Society and many of Children’s Aid staff and supporters. There were passionate speeches and hearty thanks to all who have helped put the 23rd Miracle on Madison Avenue together! At noon, the party headed outside into the cold for the ribbon cutting ceremony which officially kicked off the shopping.

Store Sign Announcing Miracle Participation

Guests were encouraged to do some guilt free shopping and with that the red ribbon was cut and the day began. Shoppers up and down Madison Avenue from 57th to 86th Street were greeted by balloons and signs signifying one of the 77 participating retailers. 20% of your purchases from these businesses was donated to Children’s Aid health services which ensure full health care access and preventative care to the neediest children and families of New York City.

There was activity all up and down the Avenue. CBS-FM Radio played holiday music, volunteers from our newest community school in Washington Heights, High School for Excellence and Innovation, expertly sold raffle tickets to shoppers and volunteers from BNY Mellon handed out free samples of Glowelle® Beauty Supply Drink, M&M’S® BRAND Premiums Chocolate Candies and Mini Babybel® Cheeses.

Under the hospitality tents Children’s Aid volunteers made and sold festive holiday wreaths and Children’s Aid kids sold holiday cards that they had designed. Also, under the- thankfully- heated tent were giveaways and wonderful food tastings from The Carlyle Restaurant. This year’s butternut squash soup and hot apple cider were divine and certainly hit the spot!

There was also wonderful live performances including step dancers and a fiddler from The Pipes of Christmas, presented by the Clan Currie Society, music from The Labor of Love Ensemble, rhythmic performances from COBU, Inc., and a Capella music from Figgy Puddynge.

Miracle Sunday turned into the perfect December day for holiday shopping. To the hundreds of volunteers, the many more supporters and shoppers who braved the cold and came out to shop on Sunday, we’d like to say thank you to everyone who made this year’s Miracle on Madison Avenue a wonderful success.

Cathleen Miles and Danielle Mueller
Children’s Aid New York