Business of Giving: Accountability Is Key

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You know how retailers are battling it out over the few dollars consumers are willing to spend? It’s no different in the nonprofit world. Merely grabbing a donor’s attention isn't enough. We have to make a solid argument for why our cause is the one worthy of your hard-to-part-with dollar.

To accomplish this, nonprofits need to communicate to donors that they are adapting their programs and services to meet the changing face of need in today’s economy. For example, food pantries are now serving the redefined “house poor” - families who are using limited earnings to pay their mortgage and avoid foreclosure, and then have little money left for groceries once the mortgage has been paid.

Nonprofits also have to create forward-thinking, innovative programs that provide novel solutions to new problems To read the full article, link here

— C. Warren Moses