JCPenney Gives Back to After-School Programs at Children's Aid Society

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Manh. Store Opening 073109_Kimora A crush of media, kids and customers marked the gala opening of the first JCPenney store in Manhattan in late July.  JCPenney Chairman and CEO Myron E. (Mike) Ullman III officiated at the opening, along with New York City Mayor Michael R. Bloomberg, who shopped for a tie with celebrity designer Kimora Lee Simmons, whose Fabulosity TM line is carried exclusively at JC Penney.

Even more exciting for the 40 children from The Children’s Aid Society who attended, were the $100 gift cards they received for a back-to-school shopping spree at the store, which started right after the grand opening ceremonies concluded.

The JC Penney Afterschool Fund donated $5,000 to The Children’s Aid Society’s after-school programs, along with $50,000 to The After-School Corporation (TASC) and $100,000 to the Mayor’s Fund to Advance New York City to support the city’s Out-of-School Time initiative.  This donation established the After-School Arts Partnership (ASAP) as a means of providing children in after-school programs with greater access to New York City’s rich cultural offerings.

In addition, from August 5 – 16, the new Manhattan store will participate in the nationwide JCPenney Afterschool Round-up, in which customers are invited to ‘round-up’ the total cost of their purchases to the next whole dollar to support after-school programs. All of the Round-up donations collected at the Manhattan store will benefit The Children’s Aid Society!

Children’s Aid is looking forward to an exciting partnership with Manhattan’s new retailer.